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Entries in Socially Conscious Business (2)


Is PROFIT a Four-letter Word?

I have often been asked why such a terrible word as “profits” is a part of AMBICA Training’s slogan (“Dramatic Profits, Long-lasting Business”). Those who asked me that question are in for an even bigger surprise. Starting this issue, I am going to further this sinful act of teaching business owners the art and the science of “profit making.”

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Are You (Your Business) Sales Sufficient?

I have been often asked by business owners and presidents how to create a great business with happy employees, satisfied customers and an admiring community.

A very noble thought. Yet, my first question to them often is “Are You Sales Sufficient?” Because until a business achieves a level of sales sufficiency “all the other stuff” does not matter.

It’s like someone who has not secured stable means to feed, clothe and shelter himself yet wants to improve “the quality of his life.”

In his ground-breaking work, Abraham Maslow proposed that a human being has three or four levels of needs. Physical (food, clothing and shelter), Emotional (esteem, affiliation etc.) and spiritual (he called it self-actualization).

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