"We have an effective set of actions steps - a Marketing and Prospecting System - that we follow consistently to bring in fresh prospects.": True or False (for your business)?

A marketing and selling system is a set of activities and behaviors that you are committed to doing consistently over time.

With such a system:

• You can accurately forecast and predict your revenues, profits and cash-flow months in advance.
• You have control over the amount of revenues and sales you generate.
• Your month-to-month sales and revenues remain consistent so that you can avoid fluctuations in your sales volume.
• You save time and minimize wasted efforts.
• You can stay on track to the goals you have set for your business.
• You can focus your efforts and energies to the end result you expect.
• You can duplicate what works and eliminate what does not.
• You can teach the system to new employees, executives, partners and buyers of your business and continue to have the sales results you expect.

You can develop your own System by trial and error. Or you can get one from those who experts at such systems.

If you choose to adopt a system that was developed by the experts, just make sure that it allows you to generate sales without making the traditional sales moves - closing, presenting, bait-and-switching - taught in traditional sales seminars.

Instead, opt for something that allows you to smell, look and sound like a trusted advisor, not a killer salesperson!

Also look for something that allows you to preserve your sense of pride, self-worth and esteem without being a "beggar" in the marketplace.