When Self-Obsession is a Good Thing!

"Branding," by definition, does not need images, pictures, stationary, logo or clever ad campaigns. Sure, these tools can enhance the message and make it more effective. But, what branding really needs is a good understanding of human psychology. With that, you can get your message across in even a few words.

We are bombarded with an average of about 3000 advertising messages a day! An average Joe does not have enough psychological energy to focus on any one of these messages. Also, we are competing with those who spend billions of dollars in advertising. Unless you have the similar amount of money in your budget, getting your audience to respond to you is a huge challenge.

There is hope though. The average Joe is also obsessed with one subject: himself. We are a generation of deeply self-absorbed people. And for a marketer, that?s a good thing.

If we have a message that appeals to the average person in our target audience, in the terms that she can relate to at a very personal level, we are more likely to get a positive response from her.

A few examples of such a message are:

• What would you do with two extra hours in your day ? every day?? (We give you two extra hours a day that you currently don?t have.)
• Your shoes are shined in two minutes or less
• We help you get five times the profits, that last five generations or longer
• We help you uncover hidden channels to explosive profits
• With our cell-phones, salespeople in DelMarVa territory sell 30% more