Biggest Stumbling Block You Face to Your Success - You!

Achieving dramatically higher sales and profits is really very simple: that has been the message of this series of articles. We learned that we could multiply our sales results, without having to change our selling style or your marketing activities. All we have to do is get clear about three things: 1) what business we are in, 2) what our prospects and customers get by doing business with us in specific, direct terms that they can relate with and 3) what makes us unique that is hard to duplicate for others.

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Is Your Business Going to Make It? How Can You Tell?

If you had $100 to invest, where would you put it: in a new business or in a slot machine?

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When Self-Obsession is a Good Thing!

"Branding," by definition, does not need images, pictures, stationary, logo or clever ad campaigns. Sure, these tools can enhance the message and make it more effective. But, what branding really needs is a good understanding of human psychology. With that, you can get your message across in even a few words.

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You don't need "branding" to build your business (Not the way you think of it any way!)

One of the most misunderstood concepts in business world is "branding." What do you think of when you hear the word branding? To a lot of us, it has no real meaning. For the majority of the rest of us, we think of a logo or a clever slogan flashing in front of the eyes of millions of people.

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Confusion is NOT a Good Marketing Strategy

The more you tell, the more you sell, right? WRONG! More ?marketing? does not necessarily mean more business. Actually, overcommunicating the wrong messages can backfire on you and damage your business.

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