Are You (Your Business) Sales Sufficient?

I have been often asked by business owners and presidents how to create a great business with happy employees, satisfied customers and an admiring community.

A very noble thought. Yet, my first question to them often is "Are You Sales Sufficient?" Because until a business achieves a level of sales sufficiency "all the other stuff" does not matter.

It's like someone who has not secured stable means to feed, clothe and shelter himself yet wants to improve "the quality of his life."

In his ground-breaking work, Abraham Maslow proposed that a human being has three or four levels of needs. Physical (food, clothing and shelter), Emotional (esteem, affiliation etc.) and spiritual (he called it self-actualization).

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Buisiness is a Social Force! - Part I

The other day, I was watching Muhammad Yunus with Grameen Bank – the winner of the Nobel Peace Price in 2006 - being interviewed by Charlie Rose on Public Broadcastng Station. He has a new book out called Creating a World without Poverty. In that book he talks about "Social Business." His idea of a social business is the one in which you are only concerned about the society and not about profits.

Now that’s one side of the spectrum. On the other side of the spectrum, you have a business that’s only concerned with profits, sales and market share. One is a Social Business; the other is a Selfish Business.

I believe that a business can be both. I’m not proposing that you somehow need to strike a balance between the two. What I’m saying is that it’s possible for a business to hit all its financial target AND be making a contribution to the society. And when we get this right, charity, doing good, making the world a better place does not have to be a part-time activity; it becomes full-time activity.

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Is PROFIT a Four-letter Word?

I have often been asked why such a terrible word as “profits” is a part of AMBICA Training’s slogan (“Dramatic Profits, Long-lasting Business”). Those who asked me that question are in for an even bigger surprise. Starting this issue, I am going to further this sinful act of teaching business owners the art and the science of “profit making.”

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