When Self-Obsession is a Good Thing!

"Branding," by definition, does not need images, pictures, stationary, logo or clever ad campaigns. Sure, these tools can enhance the message and make it more effective. But, what branding really needs is a good understanding of human psychology. With that, you can get your message across in even a few words.

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Marketing Can Hurt Your Business!

A common misconception with marketing is that telling a lot about your business to a lot of people is always a good thing.

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Want to Jump Start Your Sales? STOP Marketing! Part V of V

Achieving dramatically higher sales and profits is really very simple – that has been the message of this series of five articles. We learned that you could multiply your sales results, without having to change your selling style or your marketing activities. All we have to do is get clear about three things: 1) what business we are in, 2) what our prospects and customers get by doing business with us in specific, direct terms that they can relate with and 3) what makes us unique and is impossible to duplicate for anyone else in the world.

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Want to Jump Start Your Sales? STOP Marketing! Part III of V

You must have wondered, how can NOT marketing increase sales? Let me clarify that a little more here.

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Want to Jump Start Your Sales? STOP Marketing! Part II of V

A sad fact for those of us who are business owners and entrepreneurs is that we are all raised to be excellent employees!

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