Monday, November 19, 2007 at 06:15PM If you had $100 to invest, where would you put it: in a new business or in a slot machine?
Branding, Identity, Marketing, Message Creation, Strategy in 3. Identity Monday, November 19, 2007 at 06:11PM One of the most misunderstood concepts in business world is "branding." What do you think of when you hear the word branding? To a lot of us, it has no real meaning. For the majority of the rest of us, we think of a logo or a clever slogan flashing in front of the eyes of millions of people.
Branding, Identity, Marketing, Message Creation, Strategy in 3. Identity Monday, November 19, 2007 at 06:11PM The more you tell, the more you sell, right? WRONG! More ?marketing? does not necessarily mean more business. Actually, overcommunicating the wrong messages can backfire on you and damage your business.
Branding, Identity, Marketing, Message Creation, Strategy in 3. Identity Monday, November 19, 2007 at 06:09PM Most of the "marketing research" involves asking the market about their needs and wants and then writing a business plan to fill those needs and wants.
Branding, Identity, Marketing, Message Creation, Strategy in 3. Identity Monday, November 19, 2007 at 06:08PM People respect expertise and authority. That's why focusing in on one or two areas of expertise generates respect from the market. When you are known as an expert, people are more likely to do business with you. When you tell people "we do it all," you are perceived as jack-of-all-trades-and- master-of-none.
Branding, Identity, Marketing, Message Creation, Strategy in 3. Identity